The project’s brief was to create an a brand identity for a beloved food. I chose the excess that comes from the juice of a salad. In my tradition—”to tunk” means to “dip into” that salad juice with a bread.
I tried to to compare the dipping of that juice to a Polish family tradition that keeps on going from one generation to another. I wanted to convey tradition and values yet also keep the brand highly sophisticated and modern.
Photography | Karin Lapidot
| 3rd year |